Is it the sheer physical prowess that dignifies an individual as an “athlete”? Is it the passion-brimming heart of the individual that pours every ounce of sweat into every play? Or is it the steely-eyed, cold-blooded will—no, need—to win at whatever cost. Our friends at Nike define it simply: if you have a body, you’re an athlete. We, at Athletus, undoubtedly agree. And we also agree that it is the mindset that distinguishes the winning athlete from the rest—whether on the field, in the office, or in life. And we all have it. Call it the glass ceiling, call it the brick wall, but one way or another, we all possess the capacity to develop that mental toughness to keep us poised, focused, and determined to push through those barriers when it matters most, whether it’s the game winning goal, that client-clinching presentation, or that rough patch you’re experiencing in life. Now imagine an entire community of these tough-minded individuals. What’s more effective than a network of like-minded supporters and advocates for your success? What makes you push that much harder? For us, it comes down to motivation, accountability, and community.
Athletus (ăth-lēt-ŭs) is a social network. Specifically, Athletus is a location-based online fitness community for individuals seeking competition and camaraderie. The location-based feature maps out, in real-time, which pickup sports are occurring where, and which classes are being offered in the neighborhood yoga, Pilates, or fitness studios. We trend users’ activities allowing us to provide suggestions for our users to connect and challenge others with similar activities of interest. The ranking system provides a game-ification element, continued replay value, and an opportunity to hone that winning mentality. And of course, community building is as important to our user experience as is the physical activity, thus, the newsfeed is comprised of user-curated posts regarding fitness, healthy-eating recipes, athletics news, and sample workouts to completely immerse our users in a healthy-living mindset.
Athletus’s mission is to become the go-to hub for all things healthy living—to establish an online presence for like-minded individuals to engage, share, and observe the accomplishments of what determination, perseverance, and self-discipline can lead to. We aspire to inspire. We aspire to embolden. We aspire to celebrate. Because it’s truly empowering to see what an individual with motivation, purpose, and accountability can accomplish.
Our business philosophy is simple: never stop evolving, followed closely by: user-experience is king. Fortunately, the athletics and fitness space is a well-established one, however, competition is fierce. It would be remiss of Athletus to not evolve with the demands of our users, as the interface from the athlete to our platform is a critical one.